Trade shows can be one of the most cost-effective “face-to-face” marketing methods available today and allows exhibitors to meet with hundreds of motivated potential customers. Unfortunately, too many exhibitors don’t execute enough outdoor media in their marketing mix. Media should engage with show attendees from the moment they arrive to their departure, and during their time at the show/convention. Attendees should leave with the brand firmly implanted. It is important to target media in and around the show itself as well as at the airports and surrounding hotels. There are many media formats that can target show attendees; they include street teams, wrapped vehicles, mobile billboards, taxi media, airport advertising, walking billboards, and much more. From brainstorming concepts to campaign execution National Outdoor Media can make your tradeshow or convention media campaign a memorable experience for the audience.
