Digital billboards are like huge TV screens on the side of the road; they are bright, brilliant, and come in all shapes and sizes, though typically measure the same size of a bulletin – 14’x48’. With digital billboard advertising an advertiser shares the space with other advertisers with an average advertising loop of eight slots with each ad displaying for 8-10 seconds. The main advantages of digital billboard advertising is there are no costs to produce and ship the creative, the creative is simply a digital file uploaded to a server and an advertiser can run multiple different creative files in their slot and they can change the ads anytime and as often as needed. The flexibility of creative change outs is unparalleled compared to static billboards.
