Coffee Sleeve Campaign
The marketing manager of DCA came to us looking for a national billboard campaign to promote their affiliate offices throughout the country. We certainly assisted them with their billboard request, though during our discussions and educating them on the rates for billboards in the various markets we made a suggestion – Coffee Sleeve media! What goes better with dentistry than a teeth whitening campaign reaching coffee drinkers across the country……?
For a fraction of the cost of placing billboards across the country, we were able to distribute thousands of coffee sleeves across the country promoting Free Teeth Whitening. Incorporated in the distribution campaign was a Free Coffee Day Event where the client was able to send their own staffers to one of the cafes to offer the patrons free coffee, tea or cocoa and mingle with the crowd all the while promoting the local dentist office. Brilliant!