C-Store + Gas Station Campaign

When the Frederick County Transit Authority came to us asking about billboards in their market to promote their new ride share program we made a few recommendations for alternative media that would work much better and reach commuters for a long period of time. We executed a countywide gas pump-top media campaign reaching the commuting audience when they fueled up their vehicles while on their daily commute; what a perfect time to let them know about ride sharing!

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