Taxi advertising offers high levels of recall, reaching local, business, and tourist audience en route to and from airports, hotels, convention centers, sporting events, shopping centers, and restaurants. The creative is printed on panels affixed either to the roof or trunk. Roof units are double-sided and backlit. Trunk units are printed panels set in frames. Also available in some markets are interior displays, header panels, full units on the back of the partition separating the driver from the passengers are, and on the back of the receipts. Some taxis offer digital displays on the roof or video screen advertising inside the passenger compartment.

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